Marketing is finding, attracting and keeping the customers you want while maximizing your profitability..
Using GCUC as a case study, marketing is not just the sale people but also the registrar, the senior lecturer and also the security officer. why?,
Because, for instance the security officer, when he/she comes into contact with a potential person wanting to study at GCUC but do not know where and how to start, immediately the person gets
information on how and where to start from the security officer, marketing function is being performed by the security officer.
The same goes to a senior lecturer who primarily answers a phone call of a person who wants some information or direction to the GCUC campus, this way,
when the person is being directed, the senior lecturer represents the school and perform a marketing function by directing the person.
Also, when the registrar assist in sharing GCUC wrist band's to workers and students, a marketing function is being performed since he/she has assisted in keeping the workers and students by attracting them with the school band's being shared..
Considering these facts, everyone is involved in marketing...
