• 1 - You Can't Win an Argument.
• 2 - Find A Sure Way of Making Enemies—and How to Avoid It.
• 3 - If You're Wrong, Admit It.
• 4 - Find The High Road to a Man's Reason.
• 5 - Find The Secret of Socrates.
• 6 - Learn The Safety Valve in Handling Complaints.
• 7 - Learn How to Get Co-operation.
• 8 - Find A Formula That Will Work Wonders for You.
• 9 - Know What Everybody Wants.
• 10 - Find An Appeal That Everybody Likes.
• 11 - The Movies Do It. Radio Does It. Why Don't You Do It?
• 12 - When Nothing Else Works, Try This in a Nutshell.
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